Early insights on incentivizing Indian customers to go cashless

ec-cash-1750490_1920.jpg

Early this year, Amitabh Kant, CEO of the National Institution for Transforming India (Niti Aayog), declared “Cards, ATMs, POS will all become redundant in India by 2020, and India will make this jump because every Indian will be doing his transaction just by using his thumb in thirty seconds….”Although evidence indicates that demonetization has moved India towards a digital economy, there is still much work to do before Kant’s vision becomes a reality. Read insights on going cashless.