Timing isn’t quite right for SaaS startups in Africa

Source: Alrami.info

Source: Alrami.info

Let me tell you how I failed to build a scalable SaaS (Software-as-a-Service) startup in Africa.

Remember the hockey-stick growth chart? This is what an entrepreneur signs up for and what investors want to see.


But let’s face it, hockey-sticks are not part of the reality in Africa… not yet. So why are software-as-a-service startups not taking off? Three reasons:

  1. 1. Businesses are competing for the investor dollar, not for superior tech

  2. 2. Economies of scale can only work at scale

  3. 3. Scaling across the continent is harder than it sounds

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