Harnessing UX to Test-Drive New Products


Get Ready: Rules of Thumb for UX Design

User research doesn’t have to be costly or intensive

User research (UX) doesn’t need to be a sophisticated “statistically significant” exercise. It can be executed cost-effectively to validate ideas early and avoid long-term planning cycles that lack customer feedback. In the long run, not investing in UX research can be more expensive.

Choose a prototype that can be tested quickly

Conversations with clients are more valuable when they are supported by paper or digital prototypes that engage users in specific scenarios. Using design prototypes, clients can answer concrete questions about specific features or concepts, rather than having to use their imaginations.

If it takes too long, it’s the wrong prototype

Approach the level of detail of your prototype strategically. If you are trying to test a product design, then you might not need much detail. In fact, it might be counterproductive as your users might focus on the details rather than your idea.

UX never ends!

It’s a common misconception that client research comes into play only at the beginning of product development. In fact, as you move along the development process, new questions and assumptions around language/tone, key functionalities, and navigation will emerge. Speaking to a few clients can guide you to the right answer and ensure that simple problems that could have easily been addressed at the beginning don’t hinder usage- read more.