Customer-centric design, agile product management, and innovative technologies are helping fintech ventures create better and more targeted value propositions for their customers, especially in emerging markets. How can early-stage ventures harness this powerful combination to win over their customers and ensure their businesses thrive? Working closely with inclusive fintech startups at Catalyst Fund, a philanthropic fund aiming to accelerate fintech innovation in emerging economies, supported by Gates Foundation and JP Morgan Chase & Co., they have distilled practical insights on how to support companies as they grow. They have built tools that enable startups to build trust with their customers, assess risks and develop mitigation plans, achieve product-market fit and apply machine learning strategies. Maelis Carraro, program manager of Catalyst Fund, will give ANDE members an overview of these tools and show how other enterprises could utilize these frameworks for their own business needs and aspirations. Learn more about our toolkits.
Maelis Carraro | Senior Associate | BFA
Maelis is a Senior Associate at BFA. She is the Program Manager of Catalyst Fund, an innovative fund supporting early-stage inclusive fintech startups in emerging markets with grant seed capital, mentorship, and tailored business advisory services. Maelis joined BFA from the International Finance Corporation (World Bank Group), where she advised financial institutions in emerging markets on business strategy, digital product development, and customer acquisition strategies to serve underserved and low-income customers. Maelis previously also worked on impact investing to support small and medium enterprises in Africa and Latin America for Global Partnerships and on microfinance product research for Grameen Bank and the OECD. Maelis also co-founded RemitMas – a digital remittances service for Latino immigrants in the US, which sparked her passion for entrepreneurship and fintech. Maelis holds an MBA from Columbia Business School and a Master in International Affairs from Columbia School of International and Public Affairs. She received her BA Cum Laude from University College London, where she majored in Political Science and Economics.
Jane del Ser | Senior Associate | BFA
Jane is a Senior Associate with the Insights & Influence team at BFA. Her areas of expertise include product management and marketing and strategic marketing communications. She brings over ten years experience working with startups, social enterprises and nonprofits leading Strategy, MarCom and Product in hi-tech, mobileand social innovation. Jane most recently served as Managing Director at Center4, an initiative in NYC to increase uptake of technology by health and human service nonprofits to transform how services are deliveredand improve outcomes for people served.