Remember the hockey-stick growth chart? This is what an entrepreneur signs up for and what investors want to see.
But let’s face it, hockey-sticks are not part of the reality in Africa… not yet. So why are software-as-a-service startups not taking off? Three reasons:
- 1. Businesses are competing for the investor dollar, not for superior tech
- 2. Economies of scale can only work at scale
- 3. Scaling across the continent is harder than it sounds
Read more here.